There's a New Designer on....Campus?

This has to be a first. Harvard University is launching a contemporary menswear line called Harvard Yard. The university just signed a ten-year licensing deal with Wearwolf Group, a major clothing manufacturer. The clothes won't say "Harvard University" on them or don the schools colours, as they're geared towards a larger contemporary male demographic. The line, which will range in price from $165 for pants to $495 for sport coats, was inspired by photos of students lounging in Harvard Yard in the '60s. That's great and all, but there is one lingering question…why?

Photos: Harvard Yard