Trojan is making a huge marketing move and hearing out to the hip-hop community. Ludacris is the first rapper tapped to
appear in Trojan's Magnum condom ads as part of the company's “Magnum Live Large” radio, television and print campaign.
As part of the campaign, Luda and the safe sex advocates are working together for the company's “Live Large” contest. Luda's fans will have a chance to win a $5,000 cash prize for penning lyrics to tracks available on MagnumLiveLarge.com promoting the condoms through their “magnum themed” lyrics. Contestants will upload their entries to the site where visitors can vote for their favorites.
Lawd...I can just imagine what people are gonna come up with...
Good choice!!!! I hear he's got a long john silver
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